If you work in the tech industry or in marketing you will have a broad understanding of what SEO is and how it could benefit a company. Most people do not understand what SEO is and how it can benefit them. Here are 5 benefits of SEO.
1. Get more targeted traffic
SEO can increase the number of visitors to your site who are actively searching for product or services you offer. The hard truth is that is you are not ranking in the search engines you have little or no chance of having a successful and profitable webpage.
2. Increase brand awareness
SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product or service key phases to rank higher on search engines.
Imagine that you have just done a promotion on TV and people start to search for services you offer in the search engines. You have done all the hard work in getting the consumer interested in Blue Widgets for example. But the consumer has gone and forgotten you company name (they do that alot). So they search for blue widgets in Google. Your competitor happens to rank number one for said term and thus has a chance to sell a Blue Widget all from your hard work and resources.
Now this person really loves his Blue Widget and tells his friend about your competitors site, and so on. Your competitor will get great brand awareness from your offline campaigns.
3. Marketing 24/7
With SEO, your website will get exposure 24 hours a day, 7 days a week without a a lunch break! The search engine do not take a lunch breaks or go on holiday. You are marketing your brand for 24 hours a day for 7 days a week for 365 days a year.
4. Higher sales
SEO brings you targeted traffic that could potentially lead to an increase in sales for your product or service. This traffic is also tractable. Would you not want to increase sales of your product or services?
5. Highly cost effective and results are long lasting
SEO and PPC and other forms of online advertising should be used in together. PPC however can be very expensive and when your budget runs out so do your results. SEO is long lasting and more cost effective then PPC. Research has shown that people trust organic results over paid results.