What is AdWords?

AdWords is how Google Makes Money

It’s no wonder why it has gotten so difficult to get a site ranked in Google search organically.

Organic vs ads:

Google splits search results into two types of lists:

  • Organic: List of websites that match someone’s search phrase. No one can pay to have their website show up in these results.
  • Ads: List of ads that match someone’s search phrase. Advertisers can pay to have their ads show based on the keywords and targeting methods they’ve chosen and the ads they’ve created. Ads are also referred to as: paid results.

Google has continued to grow seeing more search every year than the year before.

Google doesn’t make money for organic search and it’s profits comes from AdWords.

The trend is making it much more difficult to rank organically in the search engines.

The most successful online businesses are paying for AdWords.

This video gives a basic overview of how AdWords works.

An Introduction to AdWords

Screenshot (107)

       Video – http://www.youtube.com/watch?feature=player_embedded&v=05we2g3Edgs

How to Set Your AdWords Budget

If you have a marketing budget AdWords can be great for bringing traffic to your site.

You can control your AdWords budget but it’s not for someone that does not have a marketing budget.

You have to decide what a customers worth to you and be sure your site will convert.

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